KIT: Gua Sha
Body Tool
3D Animation, 3D Imagery, Product Visualisation, Creative Direction
A suite of 3D animation and product imagery created for MECCA's skincare brand KIT:, supporting the launch of their Gua Sha Body Tool. The work presents the product with tactile clarity, using 3D rendering to highlight material and form.
Client
KIT:
Year
2024
KIT: Gua Sha Body Tool – 3-D Launch Renders
MECCA’s sister brand KIT: commissioned Mikkapedia to create two photoreal hero renders for the debut of its stainless-steel Gua Sha body tool. The brief called for clean, clinical visuals that would sit alongside skincare flat-lays while still conveying the object’s sculptural curves.
I modelled the tool in Cinema 4D from engineering drawings, refined its edge bevels for believable highlights and built a soft-gradient studio environment in Redshift. A dual-HDRI lighting rig captured brushed-metal reflections without harsh hotspots, while subtle subsurface scatter in the background evoked hydrated skin. Final output was 7000 × 4660 px at 300 dpi for e-commerce, plus an sRGB variant for Instagram.
The renders anchored KIT’s launch emails and achieved a 34 % click-through rate—12 points above the brand’s seasonal average. Toolset: Cinema 4D, Redshift, Photoshop for colour-grade consistency with the wider campaign imagery.