Mecca Max
Lip Oils
3D Animation, 3D Modeling, Creative Direction
3D animation created for the launch of MECCA MAX’s Glaze Phase Lip Oils.
Client
MECCA MAX
Year
2024
MECCA MAX Lip Oils – Glaze Phase Launch Animation
To introduce MECCA MAX’s Glaze Phase Lip Oils, Mikkapedia produced a series of 3-D animations that highlight colour, clarity and high-gloss texture. Working from CAD bottle geometry, I modelled micro-air bubbles, simulated viscous fluid movement and lit the products in a pastel environment that aligns with MECCA’s Gen Z brand palette.
The workflow combined Cinema 4D, Redshift, and Houdini FLIP solvers for realistic droplet behaviour, followed by colour-accurate compositing in After Effects. Deliverables included a 9 : 16 TikTok cut-down, 1 : 1 Instagram carousel and 4K ProRes hero loop for in-store LED screens.
Results: the launch reel surpassed 300 k organic views in the first week and drove a 27 % lift in click-through to product pages.
