AI-Generated Imagery, Creative Direction

Mixed-media AI video piece for Prada Beauty, created for the new Prada Reflection Gloss.

The brief centered on the duality of the product: high-shine gloss meets nourishing balm. The creative leans into that tension through texture, light and surface detail.

Built entirely through AI generation and reference-driven direction, the work holds an editorial restraint aligned with the Prada Beauty visual language.

Usage: Global Campaign Content.

Region: Created in Sydney for global release.